Target quip toothbrush pro#

DTC brands are viewed as engaging consumers more directly, helping marketers to learn more about their core base of buyers. With the new brush, Colgate joins a growing number of consumer packaged goods giants creating direct-to-consumer (DTC) brands with the aim of driving sales growth and deepening their bonds with customers. 'For consumers, good habits are key to staying happy and healthy, and they prefer brands that help them build those habits in easy and fun ways,'В said Bill van de Graaf, vice president of marketing for North America. To engage millennials and convert them to buyers, the brand said it will leverage an omnichannel approach designed to integrate Hum by Colgate into the group's lifestyle,В with messaging designed to be uplifting, creative and fun. With Hum by Colgate, Colgate also has an opportunity to up its digital marketing game, which in the past has included testing audio ads with Amazon. The company hopes these attributes will set the brand apart from the competition, which includes an AI-powered toothbrush from Procter & Gamble's Oral-B, among others.

Hum by Colgate applies patented digital technology with the goal of making the product easy to use and widely accessible.

Target quip toothbrush pro#

The coronavirus pandemic, which has driven a significant jump in both e-commerce and consumption of digital media, has reinforced the need for a digital-first approach, according to Colgate. quip Plastic Electric Toothbrush Starter Kit - 2-Minute Timer + Travel Case 24.99 quip Rubber Kids Electric Toothbrush Starter Kit - 2-Minute Timer + Travel Case 59.99 quip Metal Smart Electric Toothbrush Starter Kit - 2-Minute Timer, Bluetooth, Free App + Travel Case 49.99 Oral-B Pro Crossaction 1000 Rechargeable Electric Toothbrush 89. The large digital component of the brand's marketing for Hum by Colgate makes sense given that millennials are heavy users of digital platforms. Colgate's decision to focus on millennials for its latest smart product launch stems from the fact that the demographic group is not currently a major target group for other electric toothbrushes, the company said.